REFERENCES

Fliegl Agrartechnik relies on the SAE sales product configurator and by the help of SAE CPQ strongly supports its internal sales team as well as the Fliegl distributors all over the world. Thanks to the SAE solution all users can quickly and safely configure the complex agricultural machinery. A convincing quote document is being generated automatically and is available immediately after configuration. This impresses Fliegl’s potential and existing customers all over the world.

The family-owned company Fliegl with its 22 locations successfully produces and distributes agricultural machinery, both locally and internationally. The focus is on products for liquid manure, transport and spreading technology as well as products to simplify harvest logistics.

With the SAE CPQ Fliegl secures its worldwide sales and distribution. All of the multi-variant vehicles can be easily configured and offered in the SAE configurator with just a few clicks. The technical feasibility is guaranteed at any time.

All relevant master data such as materials and customer data, are transferred from the ERP to the SAE platform via standardized API. A product management employee maintains the descriptive texts, product images, prices and the associated set of rules. The object dependencies can quickly, easily and visually be stored and managed in the SAE CPQ platform. After a data release all product configurations, object dependencies and information are available to sales employees and distributors worldwide.

The constantly increasing demand for agricultural machinery, the high number of product variants and the complex country-specific regulations (e.g. width of vehicles, loads, etc.) were the main drivers for Fliegl’s decision to implement a CPQ system. The aim was to automate the quotation process, to support the sales employees and to ensure the technical feasibility.

Fliegl has successfully achieved these goals with the SAE CPQ solution. The processing time for quotations was enormously reduced and data quality was significantly improved.

With SAE CPQ´s distributor version Fliegl now provides not only its internal sales team, but also its distributors the possibility to quote Fliegl products easily, quickly and convincingly. With just a few clicks and within a very short period, the sales teams created attractive quotes with correct prices, latest product images and texts.

The SAE product configurator guarantees the technical feasibility of Fliegl products during the consulting and quotation process and convinces with its high usability in the field. As a result, the training period for sales employees and distributors is short and leads to a high acceptance among the users.

To ensure maximum consistency and an optimal end-to-end system landscape the quotation including all relevant data is automatically transferred to the Fliegl ERP with one click in case of an order placement.

Besides the functionality Fliegl paid special attention to the Fliegl CI. The design and the color scheme of the SAE CPQ were adjusted to perfectly match to Fliegl’s CI.

Kurtz Ersa implemented the SAE CPQ in 2012 and has been successfully providing the solution to its worldwide sales and Ersa sales partners since then. The acceptance is still on highest level due the impressive usability and the system consistency and automation of all downstream processes.

The Kurtz Holding GmbH & Co. Beteiligungs KG, Kurtz Ersa for short, is a globally acting technology group based in Kreuzwertheim, Lower Franconia. Founded in 1779, the owner-managed company produces and sells foam and foundry machines as well as equipment for electronics production. The holding company has 14 subsidiaries with seven production plants and nine foreign affiliates in Europe, North America and Asia.

The decision for the SAE CPQ was made within a very short time and was also supported by Mr. Rainer Kurtz, General CEO. The implementation started quickly and within 6 months the first systems were completely digitalized and made available for sales through the SAE application. The key factor for choosing the SAE CPQ was the possibility to take over the existing set of rules and regulations and display it on the SAE platform in an easy and well-organized format, as well as the fact that in case of an order placement the configuration evaluation, bill of material, prices and texts were automatically transferred to the Kurtz Ersa SAP® system. This ensures consistent processes and maximum efficiency with convincing usability and sustainable data usage.

With the SAE product configurator all users are empowered to configure and quote the complex, multi-variant systems inclusive of available additional options quickly and accurately. The automatically generated quote document shows all relevant evaluations and selected options – including layout drawing, detailed descriptions, attractive images, ensuring correct prices and discounts. This not only convinces the entire team at Kurtz Ersa, but also their distributors and customers all over the world.

The constant increasing demand for Kurtz Ersa’s innovative equipment and the international growth were the main reasons for the implementation of a CPQ solution. The goal was to digitalize the entire technical know-how of the most experienced sales employees, to automate the quotation process and to guarantee the technical feasibility already in the quotation process.

Kurtz Ersa has achieved all these goals with SAE CPQ. The worldwide sales team is strongly supported in its daily work, the top-level technical know-how is digitalized and shared worldwide between the SAE users. The technical feasibility is already guaranteed in the quotation process, process times have been reduced, process quality has been increased, and data usage is consistent and sustainable in symbiosis with SAP® ERP. Communication is bidirectional – all relevant master data, such as materials and prices, are transferred from SAP® to the SAE platform via standard API. If an order is placed, all relevant data is being transmitted to SAP® with one click (bill of material, evaluation, prices, …).

The corresponding set of rules (object dependencies), descriptive texts and attractive product images are captured in the SAE application. After a data release the worldwide sales team can access and use new product configurations and data. Of course, existing quotes based on former releases are still available and can be updated at the push of a button if needed – the feasibility is guaranteed in any case. New quote versions, customer-specific special requests and a configuration comparison are also very simple in SAE CPQ. The bill of material is being automatically generated based on the quotation and it takes only one click to transfer it to the Kurtz Ersa SAP® (Inquiry, quotation or order). All further processes run fully automated in SAP®. Among many other supportive functions, the SAE CPQ offers an individual user dashboard. The quick overview of all leads and quotes guarantees successful work and a perfect customer service. The SAE CPQ was additionally connected to the Kurtz Ersa telecommunication system and supports the users enormously with the SAE route planning app.